make a business plan

How to Make The Business Plan

1. The Executive Summary

It is a one page summary of the key business point. The executive summary must be compelling, interesting, and convincing. The content of executive summary is a description of the business (its product or service method of operation, location, management structure), financial information (sales and revenues, break even point) and closing statement on the purpose of the new business.

2. Description of The Business

This section describes the business venture in greater detail. It discusses the product or service, introduces market results, and identifies unique character tics that indicate success.

3. Marketing Analysis and Plan

The market analysis shows the reader that there is sufficient demand and willing to pay for the product or service. Further, the data derived from the mark analysis from the basis for the pro forma financed statement.

The marketing plan is systematic way or organizing the analysis of the market, the organization’s position in the market, and its program for future marketing activities.

4. Management, Personal, and Organizational Structure

The management section is probably most crucial to the business plan and to its reader because it is generally known that a high percentage of business failure is attributed to managerial weakness, the business plan must present a strong management team, and in its absence, the ability an contacts to obtain key staff.

The personal section is the current and projected personal needs of the operation.

Organizational structure will also have to be discussed, one possibility is for the venture (either non profit or for-profit) and the non profit organization to share management and or personnel. The business plan must make clear the relationship between the two.